At Finan Smart, our purpose is to democratize and simplify financial services, aiming to help you make the best decisions based on complete information and reliable recommendations.
Through guides, articles, tools and analyses, we always seek to prioritize the consumer’s interest. We do not intend to persuade, advertise or defend a specific point of view. Our objective is to organize information about financial services and expert opinions in a simple and comprehensive way, generating knowledge on the topics.
To ensure that these values are consistently present in all of our activities, practices and operations, we follow the editorial principles highlighted below, which are fundamental to achieving our mission:
Transparency: We believe in the importance of transparency in all our actions. We are committed to providing clear, accessible information so you can make informed financial decisions.
Correction: We seek to maintain precision and accuracy in all content we produce. Our team strives to provide up-to-date and reliable information using reliable and verifiable sources.
Care: We value care and attention to detail in every aspect of our work. Our goal is to offer a safe and reliable experience, prioritizing content quality and user satisfaction.
These principles guide our editorial practices and are present at all stages of the process, from research and writing to the review and publication of each material.
At Finan Smart, we believe that providing relevant, unbiased financial information is essential to helping you make informed decisions and achieve your financial goals.
Consumer first
Our commitment is to put the consumer first. At Finan Smart, editorial decisions are independent of any commercial interests of other group companies. We will never produce sponsored content, and our content team is separate from the commercial team.
At every stage, from planning to publishing each article, all professionals share the same objective: ensuring that the Finan Smart experience preserves, above all, the interests of our consumers.
We also take responsibility for ensuring the constant evolution of the website design, tools and services offered, to provide simple, objective and relevant user experiences.
Exemption
Achieving total exemption or seeking absolute truth are difficult goals, some even consider them utopian. Here, we do not seek to enter into philosophical discussions about exemption and truth, we are simple.
Our team consciously strives to eliminate all biases, beliefs, and personal values while producing the most unbiased content possible for you.
Furthermore, we do not sell publications to financial institutions or any other company, nor do we favor any company in guides or comparisons published on our website. You can understand how we make money here.
The entire Finan Smart team, including partner writers and experts who collaborate with us, values impartiality, providing correct, comprehensive and clear information, so that you can form your own opinion and make the best choice.
When content freely expresses an expert’s opinion and can act persuasively, we make it clear that it is opinion content at the beginning of the article.
Indication of opinion content.
Aiming to provide comprehensive information about financial services, Finan Smart also offers space for the expression of opinions from experts with diverse perspectives on the market and business.
We believe that diversity of opinions contributes to the democratization of financial education. Therefore, it is our responsibility to communicate in a clear, legible and uncomplicated manner whenever a publication presents the personal and exclusive opinion of a guest author, which may differ from Finan Smart’s editorial positioning.
When content freely expresses the opinion of an expert and may have a persuasive nature, we will clearly indicate at the beginning of the article that it is opinion content.
Responsibilities
Our goal is to provide the best articles, guides and tools so you can find everything you need, in a comprehensive, simple and reliable way. However, it is important to emphasize that the use of the information presented on our website is your sole responsibility.
No content provided constitutes professional financial advice. Therefore, we recommend that you always evaluate your personal circumstances to make the best decisions.
While we strive to provide accurate and up-to-date information at the time of publication, it is important to note that prices and fees may change at any time. Therefore, we recommend that you always check the values before taking any action.
In our articles, we often provide links to other websites, but we are not responsible for the content of these websites.
It is important to highlight that the opinions expressed in the comments of publications on our website may not necessarily represent our own opinion. Each individual is responsible for their own opinions and statements.
Inclusion and diversity
Diversity of content.
When addressing issues related to money, especially in the context of Brazil, it is inevitable to consider the socioeconomic inequalities present in the country. In this sense, Finan Smart aims to democratize access to financial services and financial education, seeking to provide relevant content for different audiences, with different realities and challenges.
We value the active participation and collaboration of our consumers, encouraging them to share suggestions for new themes and approaches. This way, we can address issues, clarify doubts and offer recommendations that are capable of helping and facilitating the financial life of each consumer profile.
We believe that, by involving the community in our content creation process, we are able to ensure greater representation and relevance to meet the needs of different groups and promote more effective financial inclusion.
Community feedback.
The comments and discussions that arise in response to each Finan Smart publication are considered spaces of great importance. We value the contributions of our readers, who bring different questions, opinions and criticisms, enriching the process of democratization of financial knowledge.
To maintain a healthy and respectful environment for these exchanges, we have adopted moderation measures. Our editors-in-chief are responsible for reviewing comments and, when necessary, removing those that contain hate speech or messages that aim to embarrass, humiliate, incite attacks or violence against individuals or groups based on characteristics such as race, ethnicity, nationality, sex, gender, gender identity, sexual orientation, religion, disability or illness.
We believe that healthy and respectful dialogue is fundamental to promoting an engaged and constructive community. By establishing these moderation guidelines, we seek to create an inclusive environment where everyone can express themselves in a safe way, contributing to an enriching and beneficial exchange of ideas for everyone involved.
5.Privacy
At Finan Smart, we recognize the importance of privacy when it comes to financial matters, and this reflects our commitment to protecting your data.
We undertake not to share or sell any individual personal data of users, such as name or contact details, with third parties, including other businesses in the group to which Finan Smart belongs, without the authorization of the editors-in-chief and the express consent of the user .
The only information that can be used is aggregated and/or anonymized data, that is, consolidated, non-individualized and non-identified information related to user behavior. This information is used exclusively to improve the experience on the website and other Finan Smart channels.
Furthermore, we consider it important to clarify how Finan Smart is monetized, that is, how we generate revenue through the portal. For detailed information on this subject, we recommend reading our article “How Finan Smart makes money“.
With these guidelines established, we seek to provide you with the most complete and enriching experience when staying informed and updated with us. If you have any questions or suggestions related to our Editorial Code, please contact us.
